{"id":282,"date":"2024-10-29T10:47:12","date_gmt":"2024-10-29T10:47:12","guid":{"rendered":"https:\/\/memonehaircare.com\/about-3\/"},"modified":"2026-09-30T12:32:49","modified_gmt":"2026-09-30T12:32:49","slug":"about-3","status":"publish","type":"page","link":"https:\/\/memonehaircare.com\/en\/about-3\/","title":{"rendered":"About us"},"content":{"rendered":"<br \/>\n<\/p>\n\n\n<div class=\"mh mh-about\"><div class=\"mh-nav\"><a class=\"mh-brand\" href=\"\/\" aria-label=\"Memone Haircare, home\"><img decoding=\"async\" class=\"lazyload\" data-src=\"\/wp-content\/uploads\/2024\/12\/IMG_7538-300x200.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"><noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/IMG_7538-300x200.png\" alt=\"\"><\/noscript><\/a><span class=\"mh-nav-note\">CARE AT YOUR ROOTS<\/span><div class=\"mh-nav-actions\"><a class=\"mh-nav-shop\" href=\"\/shop-2\/\">SHOP \u2197<\/a><a class=\"mh-nav-cart\" href=\"\/cart\/\" aria-label=\"Basket\">BASKET<\/a><details class=\"mh-menu\"><summary><span>MENU<\/span><i aria-hidden=\"true\"><b><\/b><b><\/b><\/i><\/summary><div class=\"mh-menu-panel\"><div class=\"mh-menu-copy\"><p>MEMONE HAIRCARE \u00b7 NATURALLY YOU<\/p><nav aria-label=\"Navigation Memone\"><a href=\"\/\">Home <span>01<\/span><\/a><a href=\"\/shop-2\/\">Haircare <span>02<\/span><\/a><a href=\"\/formation\/\">Coaching <span>03<\/span><\/a><a href=\"\/about-3\/\">Our story <span>04<\/span><\/a><a href=\"\/refund_returns\/\">Contact us <span>05<\/span><\/a><\/nav><p class=\"mh-menu-bottom\">NATURAL BEAUTY \u00b7 CONFIDENCE \u00b7 SHARED KNOWLEDGE<\/p><\/div><div class=\"mh-menu-visual\"><span>BEAUTY<br><em>TO EXPERIENCE.<\/em><\/span><\/div><\/div><\/details><\/div><\/div><section class=\"mh-hero mh-about-hero\"><div class=\"mh-hero-inner\"><p class=\"mh-kicker\">OUR STORY \u00b7 MEMONE HAIRCARE<\/p><h1>A story of <em>roots.<\/em><\/h1><p>A personal journey that became an invitation to understand, love and celebrate coily hair.<\/p><div class=\"mh-actions\"><a href=\"#mh-origine\">DISCOVER OUR STORY \u2197<\/a><\/div><a class=\"mh-scroll\" href=\"#mh-origine\"><span>SCROLL TO EXPLORE<\/span><i aria-hidden=\"true\"><\/i><\/a><\/div><\/section><section class=\"mh-about-origin\" id=\"mh-origine\"><div class=\"mh-about-lead\"><small>01 \u00b7 THE BEGINNING<\/small><h2>It all began with <em>a personal journey.<\/em><\/h2><\/div><div class=\"mh-about-prose\"><p>When existing haircare did not reflect her everyday needs, Dr Mariane GNABEU turned to the biodiversity around her. She explored local plants and ingredients to develop care for coily hair.<\/p><p>As a doctor with a passion for haircare, she brings ancestral practices and modern science together. Each formula reflects her ambition to care for hair, health and the environment while celebrating every curl.<\/p><\/div><\/section><section class=\"mh-about-films\" id=\"mh-films\"><div class=\"mh-about-wrap\"><small>THE TECHNIQUES \u00b7 THE INGREDIENTS<\/small><h2>Our story unfolds <em>in motion.<\/em><\/h2><p>From haircare techniques to preparing formulas, discover the world of Memone through film.<\/p><div class=\"mh-film-grid\"><figure><video class=\"lazyload\" data-src=\"\/wp-content\/uploads\/2024\/11\/e1ffa848e4ba465d85b1d955c9ec8a4b-1.mp4\" autoplay muted loop playsinline controls preload=\"metadata\" aria-label=\"Memone video: caring for coily hair\" ><\/video><figcaption>01 \u00b7 THE TECHNIQUE<\/figcaption><\/figure><figure><video class=\"lazyload\" data-src=\"\/wp-content\/uploads\/2024\/11\/b8e3c53d46a6491180074ee8080e6485.mp4\" autoplay muted loop playsinline controls preload=\"metadata\" aria-label=\"Memone video: preparing a haircare formula\" ><\/video><figcaption>02 \u00b7 THE INGREDIENTS<\/figcaption><\/figure><\/div><\/div><\/section><section class=\"mh-about-portrait\"><div class=\"mh-about-photo\"><img decoding=\"async\" class=\"lazyload\" data-src=\"\/wp-content\/uploads\/2024\/11\/photo_11_2024-11-04_22-24-06-701x1024.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Dr Mariane GNABEU, co-founder of Memone Haircare\" loading=\"lazy\"><noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/photo_11_2024-11-04_22-24-06-701x1024.jpg\" alt=\"Dr Mariane GNABEU, co-founder of Memone Haircare\" loading=\"lazy\"><\/noscript><\/div><div class=\"mh-about-person\"><small>THE BEGINNING OF MEMONE<\/small><h2>Dr<br><em>Mariane GNABEU.<\/em><\/h2><p>\u201cUnderstand our hair, respect it and give it authentic care that connects us to who we are.\u201d<\/p><span>CO-FOUNDER \u00b7 MEMONE HAIRCARE<\/span><\/div><\/section><section class=\"mh-about-name\"><div class=\"mh-about-wrap\"><small>02 \u00b7 THE NAME<\/small><h2>Memone, a name <em>filled with love.<\/em><\/h2><p>MEMONE brings together the initials of people who believed in Mariane and encouraged her. Her father inspired VITAL ROOTS; her daughter inspired SAPONAIRE MIX. The brand\u2019s name pays tribute to them.<\/p><\/div><\/section><section class=\"mh-about-represent\"><div><small>WHAT WE STAND FOR<\/small><h2>A return <em>to our roots.<\/em><\/h2><p>A tribute to the simplicity and richness of African plants, our history and our roots. Understanding coily hair, respecting it and offering authentic care.<\/p><\/div><\/section><section class=\"mh-about-values\"><div class=\"mh-about-wrap\"><small>03 \u00b7 WHAT GUIDES US<\/small><h2>Our values, <em>our roots.<\/em><\/h2><div class=\"mh-values-grid\"><article><b>01<\/b><h3>Traceability<\/h3><p>Ingredients sourced mainly from local and regional suppliers and African women\u2019s cooperatives.<\/p><\/article><article><b>02<\/b><h3>Self-love<\/h3><p>Celebrate the authentic beauty of every strand and encourage self-acceptance.<\/p><\/article><article><b>03<\/b><h3>Quality<\/h3><p>Formulas inspired by African plants and developed with care for hair and health.<\/p><\/article><article><b>04<\/b><h3>Shared knowledge<\/h3><p>Share thoughtful haircare techniques and knowledge with the next generation.<\/p><\/article><\/div><\/div><\/section><section class=\"mh-about-end\"><small>BEAUTY TO EXPERIENCE<\/small><h2>Return to <em>your roots.<\/em><\/h2><p>Haircare, guidance and a community to help you move at your own pace.<\/p><div class=\"mh-actions\"><a href=\"\/shop-2\/\">DISCOVER THE HAIRCARE \u2197<\/a><a class=\"mh-outline\" href=\"\/formation\/\">EXPLORE COACHING \u2197<\/a><\/div><\/section><\/div>\n\n<p><\/p>\n\n\n<style>.mh{--cream:#f6f0e8;--sand:#e9dfd2;--brown:#493329;--dark:#211e1a;--olive:#79806c;box-sizing:border-box;width:100vw;margin-left:calc(50% - 50vw);background:var(--cream);color:var(--dark);font-family:'DM Sans',Arial,sans-serif;line-height:1.55}.mh *{box-sizing:border-box}.mh a{text-decoration:none}.mh img,.mh video{display:block;width:100%;height:100%;object-fit:cover}.mh h1,.mh h2,.mh strong{font-family:'Playfair Display',Georgia,serif;font-weight:500;letter-spacing:-.045em;line-height:1.08}.mh h1{font-size:clamp(4rem,8vw,9rem);line-height:.98;max-width:1100px;margin:22px 0 30px;color:white}.mh h2{font-size:clamp(2.7rem,5.3vw,5.6rem);margin:18px 0 30px}.mh em{font-weight:500}.mh p{margin:0 0 18px}.mh .mh-kicker,.mh small{font:700 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